Press Releases
Today’s Checklist:
- How to Get your Press Release to all the big news networks (Google, Yahoo, MSN), etc.
- How to “sneak” your link into your PressRelease
- How to get your Press Release accepted by journalists.
How to Get your Press Release to all the big news networks (Google, Yahoo, MSN), etc.
The answer is webwire.com
For $20, you can get your press release to all the big news networks with these guys! They will do the hard work for you :)
How to get your Press Release accepted by journalists.
- Put yourself in the headset of a journalist with a marketing mind as well
- Headline is all important for keywords (for both your site, and the journalists searching for press releases)
- It has to sound like a news story
How to “sneak” your link into your PressRelease
- To get your link into the press release, say something like “YourName of TheESecret.com” says..
- Contact information at the end of the release
eg: Penny Butler of LeverageTheSecret.com said that to understand counterpart, The Law of Vibration. The Law of Vibration states that
EVERYTHING vibrates (everything moves). etc, etc.
Press Release Checklist
- Company Letterhead, Name, Address, Phone Number, Web Address
- PRESS RELEASE in all caps
- Contact Person’s Name
- Immediate Release or Release Date(all caps)
- HEADLINE or TITLE in BOLD/CAPS
- BODY-Date/City-who,what,when,where and why.
- Catchy Text
- Sum it up…
- Basic Font, Double Spaced, Page Numbers, and ###
- Action Plan/Calendar
Extra Sources of Info for Writing Press Releases:
How to Write a Press Release by Luan Aten (source for the Press Release Checklist)
WikiHow: How to Write a Press Release (this one is excellent!)
Tips, Guidelines and Templates for Writing an Effective Press Release (this one has a fantastic Press Release template!)
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