Writing Effective Classified Ads

IN Marketing & Wordpress

Quick Steps for Writing Effective Classified Ads:

  1. Write to one person, like you are having a one-on-one conversation.
  2. Write a list of Features
  3. Next to each feature, write a list of benefits.
  4. Use your best Benefit as your headline
  5. Use your best features to for the ad.
  6. Cull your ad down to 5 lines long x 60 characters wide (Craigslist ads can be much longer however!).
  7. Get rid of all the exclamation marks!!! that you just put in your ad ;)
  8. Offer something for free (your PDF, your 5 day course, etc)


FEATURE: Make a million dollars online

BENEFIT: Enjoy the luxurious lifestyle of the rich and famous, right in your own home.

See the difference?
A feature is what your product or service does.
The benefit is the feel good feeling you get from the feature.


Craigslist is the 9th most visited site on the internet and gets more traffic than Amazon.com! It has great traffic potential if you can master it.

Tips for Craigslist:

  • Offer Detailed descriptions
  • To post more text and without worrying about keywords flags, create “Images” of your ad and post the “image” to your craigslist.
  • Post a picture or images
  • Use HTML to make your ad “pretty”
  • Titles must match corresponding category you are posting to.

Tips to reduce flagging by the visitors:

  • Make the ads non-commercial looking
  • Make the ads local looking
  • Choose the appropriate category. Don’t post to non-related sections.
  • Use as many different titles as possible. Titles should match with the theme of the respective category.
  • Use as many different descriptions as possible.
  • If you want to receive emails from the visitors use craigslist’s anonymous email feature.


Sample Ads

This is my favourite ad:

Learn to use The Secret
to create anything you want in life
from the stars of The Secret. Free!

These are ads I found on Craigslist today promoting SGR…Using the formula above.. you should be able to spice these up :)

Did You See The Movie “THE SECRET”?
Check out this unique sales opportunity specifically geared to
individuals who implement the “law of attraction” into their
daily lives. Amazing 1st year income potential with direct
sales business model.

Free Gift: Science of Getting Rich ebook
Get this Ebook, written over 100 years ago, and read something
that could totally change how you look at your life.
No strings, no spam. Click on the link and enjoy…

Life-Changing FREE Video & Ebook..THE SCIENCE OF GETTING RICH!
This FREE 65-page Ebook was written over 100 years ago and is
absolutely fantastic and can change how you think about your life.
Click on the link to get my FREE gift to the world…

Read the amazing forgotten 1910 classic that has shown
people all over the world that “There is a science of getting rich”
and that ANYONE who learns and follows this science “will get
rich with mathematical certainty!”

Penny (PennyButler.com)
Penny (PennyButler.com)

Who are we? What are we doing here? What is the meaning of life? Penny is a truth-seeker, ever-questioning, ever-learning, ever-researching, ever delving further and deeper down the rabbit hole. This site is a legacy of sorts, a place to collect thoughts, notes, book summaries, whilst providing a searchable archive to easily lookup and reference.