A well conceived piece of online copy will almost always consist of the following elements:
- the headline
- the sub-headline
- the body copy
- use of testimonials
- the bonus gift
- the guarantee
- the call to action
- the price
- the P.S. line
It’s important to use your best material at the beginning and end of your copy.
A good beginning starts with a great headline.
I’ve placed heaps of great resources for copywriting on the “Copywriting and Sales Letter Tools” page
100 Attention-Grabbing Headline Ideas & Templates!
The hundred GREATEST headlines!