Good Copywriting

IN Life Purpose & Income

A well conceived piece of online copy will almost always consist of the following elements:

  • the headline
  • the sub-headline
  • the body copy
  • use of testimonials
  • the bonus gift
  • the guarantee
  • the call to action
  • the price
  • the P.S. line

It’s important to use your best material at the beginning and end of your copy.

A good beginning starts with a great headline.

I’ve placed heaps of great resources for copywriting on the “Copywriting and Sales Letter Tools” page

Great Headlines

100 Attention-Grabbing Headline Ideas & Templates!
The hundred GREATEST headlines!

Penny (
Penny (

Who are we? What are we doing here? What is the meaning of life? Penny is a truth-seeker, ever-questioning, ever-learning, ever-researching, ever delving further and deeper down the rabbit hole. This site is a legacy of sorts, a place to collect thoughts, notes, book summaries, whilst providing a searchable archive to easily lookup and reference.