Press Releases

IN Marketing & Wordpress

Today’s Checklist:

  • How to Get your Press Release to all the big news networks (Google, Yahoo, MSN), etc.
  • How to “sneak” your link into your PressRelease
  • How to get your Press Release accepted by journalists.

How to Get your Press Release to all the big news networks (Google, Yahoo, MSN), etc.

The answer is webwire.com

For $20, you can get your press release to all the big news networks with these guys! They will do the hard work for you :)

How to get your Press Release accepted by journalists.

  • Put yourself in the headset of a journalist with a marketing mind as well
  • Headline is all important for keywords (for both your site, and the journalists searching for press releases)
  • It has to sound like a news story

How to “sneak” your link into your PressRelease

  • To get your link into the press release, say something like “YourName of TheESecret.com” says..
  • Contact information at the end of the release

eg: Penny Butler of LeverageTheSecret.com said that to understand
the Law of Attraction, you must first understand its underlying
counterpart, The Law of Vibration. The Law of Vibration states that
EVERYTHING vibrates (everything moves). etc, etc.

Press Release Checklist

  • Company Letterhead, Name, Address, Phone Number, Web Address
  • PRESS RELEASE in all caps
  • Contact Person’s Name
  • Immediate Release or Release Date(all caps)
  • HEADLINE or TITLE in BOLD/CAPS
  • BODY-Date/City-who,what,when,where and why.
  • Catchy Text
  • Sum it up…
  • Basic Font, Double Spaced, Page Numbers, and ###
  • Action Plan/Calendar

Extra Sources of Info for Writing Press Releases:

How to Write a Press Release by Luan Aten (source for the Press Release Checklist)

WikiHow: How to Write a Press Release (this one is excellent!)

Tips, Guidelines and Templates for Writing an Effective Press Release (this one has a fantastic Press Release template!)

Penny (PennyButler.com)
Penny (PennyButler.com)

Who are we? What are we doing here? What is the meaning of life? Penny is a truth-seeker, ever-questioning, ever-learning, ever-researching, ever delving further and deeper down the rabbit hole. This site is a legacy of sorts, a place to collect thoughts, notes, book summaries, whilst providing a searchable archive to easily lookup and reference.

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