How I got over 12,000 Linkedin contacts

with 6 Comments IN Marketing & Wordpress

I just spent a really long time writing an answer to someone’s question on LinkedIn … and just when I went to click “Post” – the question had expired! D’oh! So rather than my efforts being all for nothing, I thought I’d post my answer here :)

The question was:

How do you get 20,000 contacts on Linkedin?

I see people boasting 20,000 contacts + on linkedin. It has taken me years and I still don’t have 500, granted I did not really go for it until a few days ago. However, if I had put double the amount of effort, I would have had maybe 1000. And that’s a lot of time. Unless Linkedin has been around for roughly 60 years!! So, what are the tricks/tips? By the way, I am well-aware of the relevance issue. So, I am not looking for reminders. If you have any genuine explanations on this phenomenon (sorry, I cannot think of another word), please answer. Thank you, Darren.

 

My answer: 

The main reason I built up my network (12k) was because when I wanted to connect with someone, I couldn’t. LinkedIn makes it really difficult to communicate with people if you are not connected with them in some way. ie. one example is I want to move to Bali and I want to connect up with local expats who are in the same industry as me for advice and networking. Having more connections gives me an “in” to “get introduced” to a connection I may not of previously had access to.
Linkedin NetworkThe added benefit of having a large network is that once you are connected to someone, you also have a link to all their connections – whenever that connection comments on your status updates/answers, etc, you come up on ‘their’ activity stream for their connections even if they are not connected to you, so you get the added benefit of more exposure to people who might be looking for your expertise, etc.

The disadvantages of having a big network is the HUGE amount of spam. :(

But back to your question on specifically “how”… I built my network by:

1.) Joining LION groups and connecting with people who have a large network (I’ve removed myself from all of them now) but just by joining all those groups, hundreds of people will start connecting with you each week, and if these “LION’s” engage on your status updates, you get that added benefit that I previously mentioned

2.) Putting my email address in my profile summary so that the first thing people see is how to connect with me easily – they don’t have to stalk me to get my info, I’ve made it really simple for anyone who wants to connect with me to get the info they need to do it

3.) Making it clear that you welcome new connections is important as people are scared that you are going to click on “I don’t know”, so you have to spell-it-out that you welcome new invites if you want people to feel comfortable connecting with you.

4.) I made this mistake earlier and I wouldn’t recommend it to anyone – but it did boost my network extremely fast, I joined an opennetworkers group that shared a list of other open networkers. The problem is that everyone’s emails were contained in a spreadsheet – you can probably guess that the spreadsheet has been shared around black hat sites and abused by the same members (adding you to their autoresponders and so on)… my spam for my open networks email account is ‘out of control’ – I wish I had never joined it and do not recommend this to anyone.

5.) Optimize your profile with keywords relevant to the types of searches people you would like to connect with would search for. Fill out your profile to the max, and with every section, make sure you include relevant descriptions containing those keywords. The higher you rank in the linkedin search results, the more “eyes” on your profile & the more connections you will get (also make your profile “stand-out” in the search results by optimizing your Professional “Headline” section)

6.) Add your LinkedIn button/link everywhere – your email signature, your twitter account, your facebook account, pdf’s, forum profiles, etc.

7.) Have a couple of blog posts about LinkedIn on your website, and at the end of the blog post invite people to connect with you (note: I didn’t create the blog posts just to get connections, it was a happy by-product where I’ve received thousands of new connections due to my LinkedIn posts).

And I haven’t done this but it will work – if you create slideshows, videos, webinars, pinterest infographics, and so on about LinkedIn – you are likely to get the same response, a surge of new connections.

LinkedIn Dec 2012

Penny (PennyButler.com)
Penny (PennyButler.com)

Who are we? What are we doing here? What is the meaning of life? Penny is a truth-seeker, ever-questioning, ever-learning, ever-researching, ever delving further and deeper down the rabbit hole. This site is a legacy of sorts, a place to collect thoughts, notes, book summaries, whilst providing a searchable archive to easily lookup and reference.

6 Comments

  1. Bruce Cameron says:

    Very helpful – I’ve taken some notes.

  2. Lyn Burton says:

    Noticed you’re not a Premium user of linkedin – as a premium user, I can reach out to people that are not contacts, sending them InMail. This is an incredibly valuable part of LinkedIn to me – my contacts’ connections are the people I need to be able to get to to expand the pool of skills and experiences I can tap into. I recently contemplated purging contacts but I see you have brought up the same problem as to why I shouldn’t because that action, even though I’m a Premium member would limit my ability to reach out at some later stage to someone I may need.

    1. Penny Butler says:

      Yeah I haven’t yet seen the benefit in upgrading to Premium and paying a monthly fee when building my network connections is free and gives me the same benefits – except less a few (3?) inmails each month – which mostly I’ve been able to avoid by building up my network and reaching out through the network or via groups.

      The only thing that I think I’m missing out on by not having a Premium account is the Profile Organizer and from what I have read, it’s not the bees knees, but is still very useful, the rest of the so-called benefits are not really that good unless you do a lot of advanced searches, and often.

      Re: Purging.. I think I’d like to pay someone to delete anyone that spams me, because it really is a time-consuming task to delete anyone, ugh! :)

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    1. Penny Butler says:

      No, even though I’m an open networker and I’ll never click on the “I don’t know” button – I will still click on “ignore” – I definitely won’t automatically accept anyone.

      Especially now that my network is so big and I’ve been spammed to death already, I’m fussier because it is an absolute tedious, time-consuming task to “delete” a person once they are connected, it’s better to pick right the first time.

      I generally get just under 50 requests a week and usually ignore the following:

      1.) No profile picture (this may be harsh but to combat spam, I need to do this, there are all these companies that just automatically create linkedin profiles and start connecting in order to spam, so maybe I might miss out on a couple of legitimate connections this way, but mostly I’ll be missing out on spammers)

      2.) Obvious spammer photo (the “model looking” type girl in a bathing suit, the company logo, the pet “dog”, and similar)

      3.) People without real names – ie, they chose what they are “Internet Marketer” etc instead of choosing a real name, or they have the name of the company as their “real name”, they are ignored.

      4.) Repetitive requests from same company – When 10 people from the exact same company with the exact same wording in their headline – all add me one-after-the-other, they are all ignored.

      5.) If their headline is not in my language, I don’t add them either

      6.) And then some of them that look completely irrelevant, as in, I have no idea why they would try and add me, and they are just sending me a generic “I would like to connect”, yet seem completely unrelated to my industry or needing my industry, then I hit ignore. (Unless they give me a customized reason when they send through an invite)

      7.) People who have chosen “has worked with me at” and chosen their company – when I’ve never done business with them, I think this is rude.

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