The Three Journeys to a Better Life…

Hi, my name is Penny – I’m an entrepreneur, internet marketer, and real human being.

Penny Butler

Welcome to my personal website. The only space in the universe outside of my own mind, where I feel like I can express myself fully and completely.

To understand why I do what I do, to create an online business, to find my place in the world, to heal my past, and to grow as a person, and to share what I learn to help & connect with others who are attempting to do the same.

To me, everything that I talk about on this website is connected.

For years, I’ve been wanting to make this site entirely about natural health + business + marketing + mindset : combine all of the topics in one place, but was stopped by the opinions of others as well as myself; thinking that people are only ever interested in one at a time. So for the past decade, this site has been only about my marketing online journey. It just didn’t make sense to combine them together.

As a result, I had lots of separate little niche sites, and it got out of control trying to keep them all updated, I was spread too thin and so rather than any one of them being great, all of them were being neglected. I couldn’t work one without the other – combined they are too important to me.

I realize now that I should’ve followed my instincts all along.

  • We can’t have a successful business if our mind or health is broken.
  • We can’t have a successful mind if our health is broken.
  • We can’t be healthy if we can’t afford to live in a healthy environment.
  • Health-Mindset-Wealth – none work without the other.
  • To gain good health, we need to work on health, but also on mindset.
  • To gain happiness, we need to work on both health & mindset.
  • To gain wealth, we need both good health & the right mindset.
  • Everything is connected.


The Wealth Journey

As a sole-trader, I have learnt the hard & slow way to build a business is to try and do it alone. I have over 70 websites online and have spent countless hours, money and many years online creating various networks, website communities, and businesses.

I’ve always been interested in having an online business – a business that I can take on my journey’s around the world, to live a life of freedom from the 9-5. 

When I was healthy and excited and motivated about an online business, I always thought that I could build it, and then teach the “poor” and “disadvantaged” people in the world how to do it too, but unfortunately I never got my businesses earning enough to live on.

I was always chasing this week’s rent money or this month’s hosting bill, and never realized that I was doing it all wrong; following other people’s advice.

I needed to be myself. My own unique self, with my own unique voice; not follow what other people did to make it work for them, because their way didn’t go so well for me – every type of business suits a different type of person. And as much as I tried to be that person that I needed to be, I kept falling flat on my face because I hated it :)

I see it in others too, failing over and over again because they are trying to be a “writer” when they can’t even speak the language. Or they are trying to be a “Sales person” when they have no self-esteem. Or they are trying to be … insert “something that doesn’t match their unique gifts” here.

Yet, if they just let-go of the expectations & advice from others who tell them what to do, and instead, honed in on the skills & interests they already have or are in pursuit of, maybe they’d have a better chance at figuring out a way to turn their unique passions into a business, and live a happier, more fulfilling life.

My mistake was getting into Offline Marketing (when I was an Online Marketer). Thinking they were the same thing. It would be brilliant! I’d use all the knowledge I’ve learnt in a decade of internet marketing, and help local businesses with their online marketing! The plan seemed sound & perfect for me. I was on the “right track”. But unfortunately… they are not the same thing… Really. What exactly is offline marketing?

Just because I can do the “techy” stuff, doesn’t mean I have any interest in:

  • Selling (I hate talking on the phone unless I’m helping someone, I don’t leave the house, & I don’t do “in-person meetings”)
  • Finances (I’ve done 3 accounting courses and I’m still clueless when it comes to taxation, superannuation, wages, etc.)
  • Accounts Receivable (I hate chasing up unpaid invoices)

There are so many things you need to be good at for “offline marketing”, that didn’t fit to who I am or who I want to be. I wanted to be free to travel anywhere – how can I do that with an offline marketing business that requires constant communication with clients?

I’ve always had a passion for automatic marketing. That comes from that ‘freedom’ thing inside me that I so yearn for. So most of the time, I’m researching the automatic way of doing things. That’s my passion. That’s my “fun”.

But my “business” was helping small businesses do their online marketing. That wasn’t fun because I was caught up in the above crap, and noone was really taking up any of the things that I was good at.

What I really wanted was a portable business in online training. I wanted to create online training courses to share my knowledge about different things, usually to do with WordPress or automatic marketing. Train people with the skills that I had learnt over the years.

But when I went about creating my business (going from 9-5 j-o-b to online), I chose the wrong business model thinking that it would get me the funds to be able to do my passion-business ‘later’. 

So everyday I would struggle to get the business working for me (I’d get heaps of leads, but I had no idea how to “sell” so I used to do everything for free or so cheap, that I couldn’t survive). It’s a long, boring story that I’ll skip but I now cannot think of anything worse than doing my offline marketing business. There is nothing that I enjoy about it, and because it doesn’t “fit” with who I am, I’m not making money from it.

What I’m meant to do is the online training courses and follow my instincts. So guess what? I’m starting my business again. Despite my confidence issues, despite being “out the loop” for a year, and despite any obstacles, I will be getting my dream business up and going.

And as I make it happen, I’m sure that a lot of the skills that I’ve already learnt in 10 years of internet marketing and new skills that I learn along the way, will be helpful for others who want to sell their knowledge. Whether it be for freedom, or passion, or because you also can’t or don’t want a “normal job”. 

I now realize how important it is for business owners and entrepreneurs to invest a little time to meet and network with like-minded people who can help you with challenges, raise your own expectations, provide resources and contacts, discuss ideas and give you “light-bulb” moments for your business, and help you overcome challenges as we all strive to reach our business & lifestyle goals.

As my main expertise and passion for learning is in automation and my background is in internet marketing, I can help you with any questions relating to anything related to automating, systems, wordpress, and internet marketing and so I will be bringing to you lots of tips & strategies you can use to promote your business online.

Learn more about the community here:

Sites I’ve started, but never finished:

Marketing Shortcuts and 
My Online Training Centre’s for teaching marketing. 
Train Outsourcers
This was an idea I had to teach outsource workers how to do online marketing.